DONE-FOR-YOU WEBINAR FUNNELS
You already know what you do best.
You shouldn't also have to become a funnel builder, copywriter, automation specialist, CRM expert and marketing technician just to generate clients.
We build the webinar funnel infrastructure around your expertise, so you can focus on delivering the work only you can do.
Strategy. Funnel. Automation. CRM. Tracking.
YOU BRING
Expertise
Offer
Methodology
↓
WE BUILD
Funnel
Automation
Infrastructure
↓
TOGETHER
Launch
Measure
Optimise
STAY IN YOUR ZONE OF EXPERTISE
Some business owners want to understand every part of their marketing system. Others don't.
You may have no interest in spending your evenings figuring out:
Which funnel builder to use.
How to connect your CRM.
Why an automation didn't fire.
How to configure tracking.
Why your landing page isn't converting.
How to build another email sequence.
Or why three different pieces of software suddenly stopped talking to each other.
That's fine.
Your expertise belongs at the centre of the system.
The technology should support it, not consume your time.
THE INFRASTRUCTURE
A webinar by itself is a presentation. A complete webinar funnel builds the infrastructure around it that turns viewers into opportunities.
We build the infrastructure around it that turns viewers into opportunities.
1. FUNNEL STRATEGY
We map the complete journey from first click to qualified sales conversation, including the pages, touchpoints, automation and conversion paths required.
2. LANDING PAGES
We build the registration, confirmation and conversion pages your webinar needs, with messaging designed to move the right prospect to the next step.
3. CRM & AUTOMATION
Your leads, pipeline, appointments and follow-up are connected so prospects don't disappear because someone forgot to send an email.
4. EMAIL & FOLLOW-UP
We build the reminder and nurture sequences that move people from registration to webinar, and from webinar to conversation.
5. BOOKING & QUALIFICATION
Applications, calendars and qualification processes are designed to create better sales conversations, not simply more appointments.
6. TRACKING & REPORTING
We connect the critical stages so you can see what happens between traffic, registration, viewing, booking and ultimately becoming a client.
A FUNNEL CAN'T FIX EVERYTHING
A beautifully built funnel cannot rescue:
An offer nobody wants.
An audience you don't understand.
A webinar that doesn't communicate value.
A business with no clear positioning.
That's why every Done-For-You engagement begins by looking at the commercial foundation before we start building.
If the strategy needs work, we'll tell you.
If the offer isn't ready for traffic, we'll tell you.
If the webinar needs improvement, we'll tell you.
Because building the wrong funnel beautifully is still building the wrong funnel.
FROM STRATEGY TO LAUNCH
1. DISCOVER
Understand The Business.
We start with your offer, audience, current marketing, webinar, sales process and commercial objectives.
We need to understand what happens before someone enters your funnel and what needs to happen after they leave it.
Outcome: A clear picture of the system we're building and why.
2. MAP
Design The Client Journey.
We map the complete path:
Traffic → Registration → Webinar → Follow-Up → Application → Call → Client
We define the pages, messaging, automation, qualification and tracking required at each stage.
Outcome: Your webinar funnel blueprint.
3. BUILD
Create The Infrastructure.
Our team builds and connects the funnel.
Depending on the project, that can include:
Landing pages
Forms and surveys
CRM
Pipelines
Calendars
Email automation
SMS or WhatsApp follow-up
Webinar integrations
Tracking
Reporting
Outcome: A connected client acquisition system ready for testing.
4. LAUNCH
Put Real People Through It.
Once everything has been tested, we launch.
Now assumptions become data.
We can see where people register, where they drop off, whether they watch, whether they respond and whether the right prospects take action.
Outcome: A live funnel generating real-world data.
5. OPTIMISE
Improve What The Numbers Tell Us To Improve.
Once traffic is flowing, we identify where the biggest opportunities exist.
That could mean improving:
Registration rates
Attendance
Webinar engagement
CTA response
Applications
Bookings
Show rates
Sales conversion
Outcome: A system that gets smarter as we learn what your market responds to.
BEFORE WE BUILD
You don't need to understand funnel technology.
That's our job.
But you do need the foundations of a real business.
This service is best suited to coaches, consultants and experts who already have:
A CLEAR AREA OF EXPERTISE
You know the problem you're qualified to solve.
A DEFINED AUDIENCE
You have a clear understanding of who should buy from you.
A HIGH-VALUE OFFER
You have an established or well-developed service, programme or engagement to sell.
PROOF OF VALUE
You have experience delivering the outcome you're promising.
ACCESS TO YOUR EXPERTISE
You're willing to work with us on the strategy, messaging and webinar content.
You don't need to bring the funnel.
That's exactly what we're here to build.
DONE FOR YOU, NOT DONE WITHOUT YOU
Done-for-you doesn't mean disappearing for four weeks and returning to find a magical revenue machine.
Nobody understands your clients, expertise and methodology quite like you do.
We'll need your input.
Your knowledge.
Your feedback.
Your decisions.
And, of course, your webinar.
You provide the expertise.
We turn it into infrastructure.
Once the strategy is agreed, our team handles the technical implementation and brings the pieces together.
LESS SOFTWARE. MORE SYSTEM.
One of the biggest problems we see isn't a lack of marketing software.
It's too much of it.
A landing page over here.
Email over there.
A calendar somewhere else.
Webinar software.
CRM.
Zapier.
Analytics.
WhatsApp.
Spreadsheets.
And nobody is completely sure which system is supposed to do what.
We aim to simplify the architecture wherever possible.
Fewer moving parts.
Cleaner data.
Better automation.
Easier management.
Clearer reporting.
The objective isn't to give you the most sophisticated technology stack.
It's to give you the simplest system capable of doing the job properly.
TECHNOLOGY CAN'T CREATE TRUST
Landing pages don't create trust.
Automation doesn't demonstrate expertise.
A CRM doesn't make someone want to work with you.
Your webinar can.
It lets people experience you.
That's why Lisa's background in communication and presentation is part of the process.
The webinar needs to hold attention, communicate your ideas clearly, create insight and give the right prospect a reason to take the next step.
POWERED BY AUDACIA
The Done-For-You service combines Lisa Hugo's expertise in communication, presentation and webinar strategy with the marketing systems and implementation capability of Audacia Marketing.
LISA HUGO
Message
Presentation
Webinar strategy
Audience communication
Conversion through communication
AUDACIA MARKETING
Funnels
CRM
Automation
Follow-up
Tracking
Marketing infrastructure
One strategy. One connected system.
WHICH OPTION IS RIGHT FOR YOU?
Done With You
Choose this if you want to:
Understand the strategy yourself
Develop your marketing capability
Build your own webinar funnel
Learn how the system works
Remain hands-on
DONE-FOR-YOU WEBINAR FUNNELS
Built For You
Choose this if you:
Already have an established offer
Value your time more than learning funnel technology
Want specialists handling implementation
Want a professionally connected system
Prefer to focus on your clients and expertise
FAQ
Not necessarily. If you already have one, we'll assess how it fits the system. If you don't, the webinar strategy and presentation will need to be developed as part of the project.
Yes. This service is best suited to businesses with an established or well-developed high-value offer. If you're still determining what you want to sell and to whom, Influential Voice Accelerator may be the better starting point.
Primarily coaches, consultants and experts selling high-value expertise-based services or programmes where trust and education are important parts of the buying decision.
The precise deliverables will depend on the agreed scope, but messaging and conversion copy are considered part of the funnel rather than an afterthought.
Yes. CRM, follow-up and automation are core components of the system, not optional extras.
Traffic strategy and advertising support depend on the scope of the engagement. This should be agreed before implementation begins.
The technology stack depends on the requirements of the business. We favour consolidated, manageable systems where possible rather than connecting unnecessary pieces of software.
The timeline depends on the scope, existing assets, webinar readiness and required integrations. You'll receive a defined implementation plan before work begins.
YOU DON'T NEED ANOTHER TOOL
You bring the expertise and the offer.
We'll help turn them into a connected webinar-led client acquisition system built around the way your business actually works.
Looking for Lisa's executive communication coaching, public speaking training or corporate programmes?
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