THE RESOURCE LIBRARY

Build A Better Webinar Funnel.

Practical guides, strategies and insights to help you turn your expertise into a client acquisition system.

Whether you're working on your webinar, offer, funnel, traffic or conversion process, you'll find resources here to help you understand what matters, avoid expensive mistakes and build a system that works together.

WATCH & LEARN

Prefer to watch rather than read? Explore Lisa's videos on webinar strategy, digital marketing and building client acquisition systems around your expertise.

NEW TO WEBINAR FUNNELS?

Start With The Complete Guide.

Before diving into individual tactics, our complete guide to webinar funnels explains how the entire system fits together.

THE COMPLETE GUIDE TO WEBINAR FUNNELS

Learn how traffic, registration, presentation, follow-up, qualification and sales work together to turn a webinar into a client acquisition system.

Traffic → Registration → Webinar → Follow-Up → Call → Client

FIND WHAT YOU NEED

What Are You Working On?

1. WEBINAR STRATEGY

Build the right foundation before you create your presentation or funnel.

Topics include:

Webinar funnel strategy
Live vs evergreen webinars
Choosing a webinar topic
Webinar positioning
Webinar offers
Webinar funnel economics

2. WEBINAR PRESENTATIONS

Turn your expertise into a presentation people actually want to watch.

Topics include:

Webinar structure
Opening your webinar
Storytelling
Teaching frameworks
Audience engagement
Webinar CTAs

3. FUNNELS & LANDING PAGES

Build the journey that turns attention into registrations and action.

Topics include:

Registration pages
Confirmation pages
Application pages
Booking pages
Conversion copy
Funnel optimisation

4. AUTOMATION & FOLLOW-UP

Create the infrastructure that keeps the conversation moving.

Topics include:

Email reminders
Webinar follow-up
Lead nurturing
CRM
Marketing automation
Booking systems

5. TRAFFIC & LEAD GENERATION

Get the right people into your webinar funnel consistently.

Topics include:

Meta advertising
YouTube advertising
Organic traffic
Retargeting
Audience targeting
Webinar lead generation

6. CONVERSION & OPTIMISATION

Understand what happens after people enter your funnel and optimise.

Topics include:

Attendance rates
Webinar engagement
CTA conversion
Applications
Sales conversion
Customer acquisition cost

DEEPER DIVES

Start With These Guides.

THE COMPLETE GUIDE TO WEBINAR FUNNELS

Everything you need to understand how a webinar-led client acquisition system works.

READ THE GUIDE →

How coaches can use webinars to demonstrate their methodology and generate qualified conversations.

WEBINAR FUNNELS FOR CONSULTANTS

How consultants can use webinars to demonstrate their thinking, establish authority and generate commercial opportunities.

BUILT AROUND EXPERTISE

Different Businesses. Similar Challenge.

Whether you're a coach selling transformation or a consultant selling specialist expertise, your prospective clients need enough information and trust to decide whether you're worth talking to.

But how you communicate that value can differ.

Explore strategies specifically for turning coaching methodology, transformation and expertise into a webinar-led client acquisition system.

Explore strategies for demonstrating complex expertise, building authority and creating qualified B2B conversations through webinars.

MEASURE BEFORE YOU GUESS

Your Funnel Is Trying To Tell You Something.

One of the biggest advantages of a webinar funnel is that almost every stage can be measured.

The challenge is knowing which numbers actually matter.

TRAFFIC ➡

Cost per click

REGISTRATION ➡

Conversion rate
Cost per registration

WEBINAR ➡

Attendance
Watch time
Engagement

ACTION ➡

CTA response
Applications
Bookings

SALES

Show rate
Close rate
Customer acquisition cost

Don't optimise the metric. Optimise the system.

COMMUNICATION FIRST

The Best Funnel In The World Can't Save A Webinar Nobody Wants To Watch.

A lot of webinar marketing advice begins with landing pages, software and advertising.

Those things matter.

But there's a person sitting on the other side of the screen.

They need to understand you. Stay interested. Learn something useful. Trust your perspective.

And ultimately decide that taking the next step is worth their time.

That's why you'll find something throughout these resources that you won't always find on traditional marketing sites:

Just as much attention to the message as the machinery around it.

Because both matter.

READY TO STOP READING AND START BUILDING?

Turn What You Know Into A System.

If you're ready to move beyond individual marketing tactics and build a webinar-led client acquisition system around your expertise, we can help.

Looking for Lisa's executive communication coaching, public speaking training or corporate programmes?

Helping coaches, consultants and experts turn their expertise into clients through webinars, strategic communication and smart marketing systems.

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