INFLUENTIAL VOICE ACCELERATOR
Stop Collecting Marketing Tactics. Build A System.
The Influential Voice Accelerator helps coaches, consultants and experts build a webinar-led client acquisition system designed around their expertise, offer and ideal client.
From positioning and presentation to funnel, traffic, automation and conversion - you'll build the system with us while learning exactly how it works.
Strategy. Webinar. Funnel. Traffic. Conversion.
MORE TACTICS AREN'T THE ANSWER
You've Probably Already Done A Lot Of Marketing.
You've posted on LinkedIn.
Created content.
Built lead magnets.
Sent emails.
Tried paid ads.
Attended networking events.
Maybe you've hired freelancers or agencies.
Maybe you've even built a funnel before.
And yet client acquisition still feels inconsistent.
You market when you need clients.
Things get busy.
Marketing slows down.
The pipeline gets quieter.
And the cycle starts again.
The problem isn't that you're not doing enough marketing.
It's that the pieces aren't working together as a system.
THE OUTCOME
One Connected Client Acquisition System.
The Influential Voice isn't about giving you another collection of marketing templates.
By the end of the process, the objective is to have the core components of your webinar-led client acquisition system working together.
YOUR OFFER
A clearly positioned offer built around a defined audience, problem and outcome.
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YOUR MESSAGE
A compelling way of communicating why your ideal client should care.
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YOUR WEBINAR
A presentation that demonstrates your expertise, creates insight and leads naturally to your offer.
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YOUR FUNNEL
Registration pages, confirmation, follow-up and conversion paths connected into one journey.
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YOUR TRAFFIC
A strategy for consistently getting the right people into the system.
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YOUR SALES PROCESS
A clear process for turning qualified interest into clients.
Not six disconnected marketing activities. One system.
WE DON'T START WITH THE FUNNEL
Technology Isn't Your Strategy.
It's tempting to begin with software.
Which funnel builder?
Which CRM?
Which webinar platform?
Which email automation?
Which AI tool?
But none of those decisions matter if the fundamentals aren't right.
That's why Influential Voice starts before the technology.
WHO ARE WE TRYING TO REACH?
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WHAT DO THEY ACTUALLY WANT?
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WHAT ARE WE OFFERING THEM?
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WHY SHOULD THEY CARE?
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WHAT DO THEY NEED TO BELIEVE?
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WHAT SHOULD HAPPEN NEXT?
Only then do we build the infrastructure.
Because automating the wrong strategy just helps you fail faster.
WHAT WE BUILD TOGETHER
From Expertise To Client Acquisition.
PHASE 1 - POSITION
Build the foundation.
Before you build a funnel, you need an offer worth putting through one.
We'll clarify:
Your ideal client
The problem you solve
The outcome you deliver
Your positioning
Your offer
Your pricing and sales path
Your core message
Outcome: A clear proposition the rest of the system can be built around.
PHASE 2 - PRESENT
Turn your expertise into a webinar.
Now we take what you know and turn it into a presentation designed to educate, establish authority and create demand.
We'll develop:
Your webinar promise
The presentation structure
Your key teaching points
Your methodology
Your positioning within the presentation
Your offer transition
Your call to action
Outcome: A webinar that demonstrates why the right client should want to work with you.
PHASE 3 - BUILD
Create the funnel around your webinar.
Now we connect the presentation to the infrastructure required to turn attention into opportunity.
We'll build the strategy around:
Registration page
Confirmation experience
Webinar delivery
Email reminders
Follow-up sequences
Application or booking flow
CRM
Automation
Tracking
Outcome: A connected funnel ready for traffic.
PHASE 4 - ATTRACT
Put the right people into the system.
A funnel without traffic is just a collection of web pages.
We'll develop your acquisition strategy around the channels that make sense for your business.
That may include:
Paid advertising
Organic content
Email
Existing audiences
Partnerships
Retargeting
Outcome: A repeatable strategy for generating relevant webinar traffic.
PHASE 5 - CONVERT
Turn engagement into conversations.
We'll look beyond registrations and focus on what happens commercially.
That includes:
Applications
Qualification
Sales calls
No-shows
Sales follow-up
Objections
Conversion
Outcome: A defined process for turning qualified interest into clients.
PHASE 6 - OPTIMISE
Let the numbers tell you what to fix.
Once traffic enters the system, we stop guessing.
We'll analyse:
Cost per visitor
Registration rate
Cost per registration
Attendance/view rate
Webinar engagement
CTA conversion
Application rate
Booking rate
Show rate
Close rate
Customer acquisition cost
Outcome: A system you can improve based on evidence rather than opinion.
LET'S BE CLEAR
The Influential Voice Accelerator Isn't Another Marketing Course.
You don't need 87 hours of prerecorded lessons sitting inside another membership portal.
The purpose isn't to teach you everything there is to know about digital marketing.
And it isn't to turn you into a professional funnel builder.
The purpose is to help you build the system your business actually needs.
❌ INFORMATION OVERLOAD
You don't need to learn everything. You need to know what's relevant to your system.
❌ COOKIE-CUTTER FUNNELS
Your offer, audience and expertise determine the strategy.
❌ MARKETING THEATRE
Followers, likes and cheap leads don't pay the bills. Clients do.
We build backwards from the client.
IS THE INFLUENTIAL VOICE FOR YOU?
Built For People Whose Expertise Is Their Business.
Influential Voice is designed primarily for:
COACHES
Selling 1:1, group or high-ticket coaching programmes and looking to build a webinar funnel for your coaching business.
CONSULTANTS
Selling advisory, consulting, assessment or specialist engagements and looking to build a webinar funnel for your consulting business.
EXPERTS
Selling expertise-based services, programmes or intellectual property and looking to build a webinar funnel for your expert business.
But the business model matters more than the label.
It's probably a good fit if:
✅ You have genuine expertise and experience.
✅ You solve a meaningful problem.
✅ You have - or are developing - a high-value offer.
✅ Your prospects need to trust you before they buy.
✅ You're willing to put your expertise at the centre of your marketing.
✅ You want to understand your client acquisition system rather than blindly outsource it.
AND WHO IT ISN'T FOR
This Won't Be Right For Everyone.
Influential Voice probably isn't right for you if:
❌ You're looking for a get-rich-quick system.
❌ You want someone else to do absolutely everything.
❌ You don't yet know what expertise you want to sell.
❌ You're selling low-ticket commodity products.
❌ You're unwilling to appear in or deliver a webinar.
❌ You're looking for guaranteed overnight results.
We can help you build the system. We can't replace the expertise, commitment or work required to make your business successful.
YOUR EXPERTISE IS THE ADVANTAGE
You Already Have The Most Important Marketing Asset.
It's not your email list.
It's not your website.
It's not your CRM.
It's what you know.
Your webinar turns that knowledge into something scalable.
Instead of explaining your methodology individually to every prospective client, you can demonstrate it to hundreds.
Instead of relying on claims about your expertise, you can show it.
Instead of starting every sales call from zero, prospects can arrive already understanding your thinking.
That's why the webinar sits at the centre of Influential Voice.
It turns expertise into a marketing asset.
WHY THE INFLUENTIAL VOICE ACCELERATOR IS DIFFERENT
The Funnel Is Only Half The Equation.
Many marketing programmes focus almost entirely on mechanics:
Landing pages.
Ads.
Email.
Automation.
CRM.
Those things matter.
But eventually somebody watches your webinar.
And then the technology gets out of the way.
Your message has to work.
Lisa Hugo has spent more than two decades helping executives, entrepreneurs and experts communicate ideas in ways that engage audiences and inspire action.
The Influential Voice Accelerator brings that communication expertise together with the marketing systems required to turn attention into client acquisition.
Because a beautifully engineered funnel wrapped around a weak presentation is still a weak funnel.
CHOOSE THE RIGHT APPROACH
Do You Want To Learn It Or Delegate It?
THE INFLUENTIAL VOICE ACCELERATOR
Done With You
Best if you want to:
Understand your client acquisition system
Own the strategy
Develop your own webinar
Build marketing capability
Make informed decisions about future marketing
DONE-FOR-YOU
Built For You
Best if you:
Already have a validated offer
Know your audience
Don't want to build the infrastructure
Want specialists handling implementation
THE 90-DAY IMPLEMENTATION PLAN
We Don't Just Teach It. We Build It With You.
Influential Voice Accelerator is a 90-day implementation programme designed to take you from expertise and offer to a live webinar-led client acquisition system.
The first 60 days are about building.
The final 30 days are about analysing what's happening, refining the system and preparing to scale.
PHASE 1 - AUTHORITY & PRESENCE
Strengthen How You Show Up.
We start by looking at how you currently communicate.
You'll identify and eliminate the subtle "authority leaks" that can undermine your credibility - from over-explaining and filler words to pace, energy, vocal delivery and presence.
The objective is to develop the confidence and authority required to lead high-level presentations, webinars and sales conversations.
YOU BUILD: Your Personal Brand Voice & Congruent Authority
PHASE 2 - THE MILLION DOLLAR MESSAGE
Turn Your Expertise Into A Signature Talk.
Next, we turn what you know into a compelling webinar presentation.
Using our frameworks, you'll develop your Signature Talk and receive direct feedback from Lisa on your script, slides and delivery.
The goal isn't simply to create a good presentation.
It's to create an asset that communicates your value, demonstrates your expertise and makes the next step feel natural.
YOU BUILD: Your Signature Webinar
PHASE 3 - THE LEAD MACHINE
Build The System Around Your Message.
Now we connect your webinar to the infrastructure that turns attention into opportunity.
You'll get access to Scalehive, our all-in-one marketing platform, together with pre-built funnel templates and automation sequences.
You'll build your:
Webinar registration funnel
Lead capture
Email nurture
Booking system
CRM
Automation
YOU BUILD: Your Webinar Funnel & Client Acquisition Infrastructure
PHASE 4 - TURN ON THE TRAFFIC
Put Your Message In Front Of The Right People.
A great webinar can't generate clients if nobody sees it.
Once the system is ready, you'll build the strategy for bringing prospective clients into it using both paid and organic acquisition.
That includes playbooks for YouTube and Meta advertising, as well as organic authority strategies designed to turn your existing visibility into webinar traffic.
YOU BUILD: Your Traffic Engine
60 DAYS TO BUILD. 30 DAYS TO REFINE & SCALE.
AND YOU'RE NOT BUILDING IT ALONE
The Support Behind The System
2× WEEKLY LIVE COACHING
Two live sessions every week - one focused on technology and systems, the other on your voice, message and delivery.
MONTHLY 1:1 SUPPORT
A private accountability and support session to review your progress, solve roadblocks and keep implementation moving.
TRAINING VAULT
Step-by-step video training, frameworks and templates covering every stage of the build.
PRE-BUILT FUNNEL ASSETS
Templates for webinar registration pages, enrolment pages and email sequences so you're not starting from scratch.
SCALEHIVE INCLUDED
Your first three months of Scalehive are included, giving you the technology to run your funnel, automation, CRM and follow-up.
PRIVATE COMMUNITY
Work alongside a small group of other experts, coaches and consultants with support and feedback between sessions.
This Is Implementation, Not Information.
By the end of the 90 days, the objective isn't for you to have watched a collection of training videos.
It's for you to have built and launched:
Your authority.
Your message.
Your webinar.
Your funnel.
Your traffic system.
Your client acquisition infrastructure.
A system that's live - not another course sitting unfinished in your login area.
FAQ
Influential Voice Accelerator FAQs
Do I need an existing webinar?
No. The webinar is one of the core assets developed as part of the process.
Do I need an existing offer?
It's helpful to have a clear area of expertise and an idea of what you want to sell. Your positioning and offer are part of the strategic foundation we'll work through.
Is this only for coaches?
No. Influential Voice is designed for coaches, consultants and other experts whose knowledge and experience form the basis of what they sell.
Will you build the funnel for me?
Influential Voice is a done-with-you programme. You'll understand and participate in building your system with guidance and support. If you want the infrastructure built for you, our Done-For-You service may be more appropriate.
Do I need to run paid advertising?
Not necessarily. Traffic can come from paid advertising, organic content, email, partnerships or an existing audience. The appropriate acquisition strategy depends on your business.
Can the webinar be evergreen?
Yes. Depending on your offer and strategy, the webinar can be delivered live, evergreen or through a combination of both.
What software will I need?
The exact technology depends on the system we design. The objective is to use the simplest appropriate technology stack rather than adding software unnecessarily.
BUILD THE ASSET YOUR BUSINESS IS MISSING
Your Expertise Is Already There. Now Build The System Around It.
Stop relying on disconnected marketing tactics and build a client acquisition system designed to demonstrate what you know, attract the right people and create qualified conversations.
Looking for Lisa's executive communication coaching, public speaking training or corporate programmes?
Helping coaches, consultants and experts turn their expertise into clients through webinars, strategic communication and smart marketing systems.
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